A little about me
I’m a creative thinker who loves the challenge of telling stories and solving problems through visual design—creativity is in my DNA. With experience as a full-stack designer, I enjoy blending logic and imagination to make meaningful work that truly connects. I’m also passionate about mentoring and sharing what I know, and I believe that great things happen when we work together.
Portfolio Examples
Brand Relaunch Video
Spearheaded the creative direction of a compelling brand video, meticulously guiding every aspect from storyboard conception to seamless execution in shooting, and overseeing the post-production process to ensure the narrative and brand essence were authentically captured and resonated with our target audience.
Customer Success Case Study
Partnered with Marketing and other key partners to craft and direct the storytelling and art direction for a compelling case study video, seamlessly blending narrative depth with visually stunning aesthetics to showcase the transformative impact of our brand strategies.
Corporate Brand Relaunch Multipage Flyer
Crafted a visually captivating and strategically impactful multipage flyer as a cornerstone of our brand relaunch campaign, collaborating closely with the marketing team to ensure seamless integration of brand messaging and design aesthetics.
City Of Hope  – Spirit of Life Honoree Brand Design
Developed brand identity for Essendant CEO nominated as 2024 Spirit of Life Honoree, including logo design and other associated assets.
Reseller Positioning and Capabilities 8-Page Flyer
Worked with resellers to develop a positioning and capabilities leave behind that helped tell the story about their business and value to customers.
Category Launch Campaign
Strategized with Marketing partners to develop campaign plan and materials for new category launch including Email, Web Site, and Sales Support Material.
Corporate Branding Update
Developed the identity and visual language to commercialize a strategic branding change to internal associates and external partners.
E-commerce Promotional Landing Page
Landing page featuring promotional content and product grid. Part of an integrated campaign with print and digital assets.
Integrated Campaign Responsive Landing Page
Targeted campaign landing page intended to engage B2B customers and encourage signup. Landing page developed with fluid responsive framework.
Integrated Campaigns Print Flyers
Monthly print piece samples for end consumer integrated campaign.
E-commerce Product Page Custom Content Design
Product page design with content areas for key product selling points.
Logo Designs
Brand Development, Responsive Site Design, and Front-End Development
Worked with client to develop the branding and respective assets from ground up. Site is built on a custom responsive WordPress template.
E-commerce Site Responsive Redesign
Redesign of e-commerce site to a fluid responsive framework.
Customer Engagement Integrated Campaign
Targeted digital campaign intended to increase share of wallet.
Promotional Integrated Campaign
Targeted digital campaign intended to give exposure to monthly promotions. Landing page developed with fluid responsive framework.
Large-Scale Conference Design
Led design of all visual assets used for conference and trade show. Conference was held at Mandalay Bay in Las Vegas.
Targeted Digital Campaign Email
Hyper-target digital campaign intended to increase cross-category sales. Landing page developed with fluid responsive framework.