Resume

Essendant, Inc. – Deerfield, IL (Multibillion Dollar Distribution Company | www.essendant.com)

• Collaborate with marketing and other cross-functional teams to align creative strategy with business objectives, ensuring project priorities deliver against company revenue goals.
• Develop, evolve, and update brand visual standards to elevate output quality and continually ensure internal and external compliance.
• Drive high-performing creative to support business objectives, championing brand messaging and consistency across all touchpoints.
• Manage a seven-figure budget to support organization-wide creative needs, including internal resources, agency outsourcing, software and technology, and special projects.
• Lead recruitment, training, coaching, and development of designers, copywriters, art directors, and project managers.
• Manage technical roadmap to integrate new technologies for evolving marketing channels, including digital properties, mobile, email, direct mail, and advertising.

Essendant, Inc. – Deerfield, IL (Multibillion Dollar Distribution Company | www.essendant.com)

• Led multi-discipline team (designers, copywriters, developers, videographers) to achieve strategic B2B and B2C marketing goals.
• Drove digital transformation by shifting team focus from physical print to digital mediums, ensuring high quality and effectiveness of visual assets across various platforms (web, email, sales collateral, events).
• Directed branding initiatives for corporate and private label brands to ensure consistency across touchpoints.
• Spearheaded digital initiatives, including email design, UI/UX enhancements, and front-end development for new digital property strategies.
• Collaborated with marketing, sales, and merchandising teams to develop and execute innovative multi-touchpoint marketing campaigns.
• Managed outsourcing efforts, including budget, project management, and creative direction for photography and videography projects.

CPO Commerce, LLC – Pasadena, CA (Multimillion Dollar Online Retailer | www.cpooutlets.com)

• Led designers and front-end developers in creating visual media for E-Commerce, Marketing, Site Operations, and Merchandising teams.
• Spearheaded conversion of 40 standalone e-commerce sites to a unified responsive framework, enhancing user experience and overall site performance.
• Developed a new branding identity and strategy to strengthen brand presence within the e-commerce channel.
• Ideated and implemented UI enhancements for all digital properties utilizing user testing and AB testing strategies to optimize user experience.
• Contributed to revenue growth from $50 million to $125 million over five years, driven by E-Commerce channel.
• Led development and implementation of triggered and life cycle email programs and campaigns.
• Mentored and developed creative team personnel, providing training in UI, UX, and front-end development.

iCeL Systems, Inc. – Van Nuys, CA (Renewable Energy Research and Development Company)

Led designers and copywriters in development of product collateral, digital properties, and marketing efforts for R&D firm.

• Led designers and copywriters in creating product collateral, digital properties, and marketing materials for an R&D firm.
• Developed brand identity to enhance brand recognition and consistency across print and digital mediums.
• Directed site redesign efforts to improve user experience and visual appeal, coordinating content development, technical implementation, and UI/UX.
• Created product collateral for print and digital platforms to showcase product information and specifications effectively.
• Organized and oversaw product photography sessions and 3D product rendering to produce high-quality visuals.

Alpine Electronics, Inc. – Torrance, CA (Consumer Electronics Company | www.alpine-usa.com)

Worked with Marketing Department to develop visual media for C.E.S (Consumer Electronics Show).

• Designed artwork for trade show booths
• Developed interactive motion graphics
• On-Site maintenance of computer systems at booth for editing and changes