Hi, I'm Alex.
I'm a creative and marketing leader building brands people connect with.
From hands-on design to directing creative organizations and marketing strategy, I’ve spent 15+ years helping businesses grow through brand, digital, and integrated campaigns. I’ve led rebrands for multi-billion-dollar companies, scaled e-commerce portfolios that drove 150% revenue growth, and built the teams and processes that made it all repeatable.
I’m also a musician and producer. That same love of craft and collaboration shapes how I lead.
The Work I'm Built For
Creative Leadership
Leading creative organizations is about more than directing work. It's about building an environment where talented people can take ownership and keep growing.
Brand & Storytelling
I've helped organizations find that throughline, shaping narratives and visual systems that hold together across campaigns, digital experiences, and customer touchpoints.
Digital & E-commerce
I've guided web, mobile, and e-commerce work with a focus on how people actually move through an experience and what keeps them coming back.
Integrated Marketing
I've partnered with marketing and sales teams to connect brand storytelling with real outcomes across digital, content, and media in a way that feels cohesive rather than cobbled together.
Creative Operations
I've built the workflows, feedback structures, and mentorship practices that help teams stay focused and produce quality work without burning out.
Strategy & Collaboration
I partner with executive leadership and cross-functional teams to translate business goals into creative direction everyone can build toward.
How I Lead
I believe the best creative work happens when strategy is clear, teams have ownership, and leadership stays close to the work without hovering. I build creative organizations with strong feedback structures, mentorship, and room for people to grow. Great work comes from great teams, not great mandates. My role is to connect the dots between what the business needs and what the creative team can deliver, then clear the path.
Case Studies
Evolving a Brand Across a Multi-Billion-Dollar Enterprise
A legacy distribution company needed its brand to match the scale and ambition of its business. I led the evolution of Essendant’s brand narrative, identity, and visual standards, building the creative systems that unified how the company showed up across every channel and audience.
Unified brand presence across B2B and B2C audiences
Scaling Brand and Experience Across 40+ E-Commerce Properties
CPO Commerce was growing fast, but 40+ storefronts each had their own look and feel. The shopping experience changed from one property to the next, and campaigns ran without a strategy connecting them. I led the brand identity, UX, and campaign creative that unified the portfolio into a cohesive operation.
150% revenue growth in under 5 years
Connecting Brand, Campaigns,
and Data to Drive Revenue
Essendant’s marketing channels ran in silos. A product launch could hit four channels and tell four different stories, and there was no data showing what drove results. I led the rebuild that unified brand storytelling and campaign performance into one integrated model, and built the KPI framework that connected creative decisions to business outcomes.
Integrated cross-channel model connecting brand storytelling to measurable growth
Other Creative Work
Brand strategy, identity design, packaging, and logo work for clients across industries and business sizes.
15+
Years Creative & Marketing Leadership
14+
Person Cross-Disciplinary Teams
150%
Revenue Growth, E-Commerce Portfolio in Under 5 Years
$1.5M+
Budgets Managed Across Teams, Vendors & Technology